Categories of News and How it Influences Lives

What is new and what is happening in your vicinity, in your region, in your country and across the world is news. The news segment is a revenue generation sector that is a source of employment to millions of people across the world. Whether it is print or electronic, the ‘news’ phenomenon has touched the lives of all literate people. News is classified under various categories. It can be general, breaking, sports, entertainment, financial, political, international news, and the like. In the Indian context, Indian news covers all the said categories and the same can be accessed at various mediums be it newspaper, television or the Internet. The web world is home to a number of news portal that carry India news, international news on diverse topics.The report of recent events is made attractive through a mixed display of graphics and letters with images at the backdrop, photographs, and live interviews. News can also be previously unknown information that is made public. But breaking news find more momentum in the electronic media. It is displayed as a single detailed story at repeat intervals or in between big news interrupting the routine timeline. The story that a breaking news carries may be either trivial or of immense importance but the public pay more attention to such type of news.Entertainment news is one segment that is watched and read on web by majority of the youth because it carries information about the reality and the glamour world. Bollywood, Hollywood, Tollywood, music, dance, reality shows, and lot more related paraphernalia are covered under this news category.The Indian stock market has emerged as the dream market for many as it is one platform where one can make good money in a short span of time and invest money for the long term for a secured future. The serious investor, besides collecting as much information as possible and adding to his knowledge base, also never misses on the Indian news that covers the market and finance sectors. He thus becomes well versed with the various moves of the market and the decisions he takes do bring him gains. Cautiousness is the buzzword when it comes to investing in the stock market; so, get updated with India news related to the market and experience a win-win situation.

The Evolution of Healthcare Mystery Shopping

Patients answer patient satisfaction survey questions based on their perception, and yet there is limited context for the healthcare provider. It leaves one asking the questions – who were they interacting with, what was said, when did it happen, and how capable and reliable was the patient to make those interpretations? So instead of convening a committee to explore the reasons for poor scores, healthcare mystery shopping provides healthcare clients with the research intelligence needed to make real-time improvements.In an era of value based purchasing with a focus on inpatient stays, I have estimated that over 80% of the lives touched by health systems in this country are not patients at all, but rather family members, visitors, outpatients, and consumers of everything from equipment to Starbucks. By all means make the patient room environment as clean and silent as possible, communicate effectively with the patient, and ensure that they are fully prepared to be discharged, but the emphasis must still be on the patient’s perception. Observations, opinions, and ultimately consumer decisions derive from that source.The elevated importance of patient satisfaction data means that as the data is digested, more and more questions will arise. For instance, a survey will tell you there is a concern with the friendliness of the radiology staff. Instead of creating a broad-brush customer service program for the Radiology Department, the logical next step is to determine how the department is being perceived by end-users, what the department’s behavioral weaknesses are, and who on the staff is exhibiting those behaviors.Together patient satisfaction data and healthcare mystery shopping can begin to focus on meaningful solutions that cause providers to say, “We know from patient satisfaction there is a problem and from mystery shopping we know what that problem is and who is primarily responsible.”While it is recommended that managers look for coaching opportunities by observing their employees in action, expecting them to alter the service culture is less likely since – for the most part – they created the culture. Because this type of research is strictly consumer perception, it provides an unbiased view of a department or organization’s culture. This gives managers a third party perspective that increases coaching opportunities.Types of Healthcare Mystery ShoppingFrom those early days of healthcare mystery shopping, healthcare provider requests have gotten more creative, more targeted, and more sophisticated. For example, a client may request something as all encompassing as a 24-hour inpatient stay in which the shopper is admitted for a 24-hour period to evaluate the patient experience from registration to discharge. Or shoppers may be asked to call physician offices to make appointments with the intent of determining how long it will be before they can be seen tying the research to more efficient use of resources.In 2008, healthcare mystery shopping received significant national press when the American Medical Association attempted to take up a position on the practice. What was not as readily reported was the fact that the issue was tabled indefinitely. In fact, it was already the custom of one of the leading providers (prior to the accusation that healthcare mystery shopping was unnecessarily taking up physician time) to utilize what they call process observations. This form of mystery shopping, which is most effective in Emergency Departments, avoids taking up valuable patient time by having a shopper join a patient as a friend as they go through the patient experience.Two of the most beneficial types of perception research are: 1) shopping the competition, and 2) evaluating individual employees. Call it spying, many do, but it is important to know your competition’s culture. For example, what do they believe in and how is it transferred to the patient, and can the anecdotal stories you’ve heard be verified?A great deal of value can be derived from conducting evaluations of individual employees. For a number of reasons – cost certainly being a factor – this works best in a departmental environment and gives managers an apples-to-apples comparison of each employee as it pertains to specific standards, i.e., is Cindy more likely than Jeff to greet patients immediately (setting up a coaching opportunity for Jeff)? Or, does Jeff do a great job of cross-selling services and should be commended?Healthcare mystery shopping also gives managers concrete examples of the specific behavior that “turns patients on.” This sets up the perfect opportunity to present to staff the behaviors the organization would like emulated while giving kudos to the employee who displays them.Quantitative and Qualitative Appeal Healthcare mystery shopping appeals to managers and administrators whether they are left brained (numbers focused) or right brained (narrative focused). On the one hand, mystery shopping is about story telling. Fred Lee wrote in If Disney Ran Your Hospital, “What seems to be a major component of both loyalty and dissatisfaction are stories. A satisfied person has no story to tell.” Stories are important in articulating the who, what, when, where, and how of the patient or consumer experience. The right brain approach to mystery shopping allows clients to clearly discern the difference between a completely satisfactory experience and all the various facets that went into it, and those elements of an experience that triggered displeasure or frustration. At the same time, healthcare mystery shopping is an effective compliance tool. Standards that are specific to the healthcare industry, and therefore can be benchmarked, are mixed with organizationally specific standards to create a quantitative amalgam that can be data spliced in any way necessary. Healthcare mystery shopping primarily answers the following question – How well does your organization perform on the behaviors and processes you told your people are important? In addition, it lets organizations measure those standards against perception-based goals.The Flexibility of Healthcare Mystery ShoppingPatient satisfaction surveys are, for the most part, static. They are unchanging for a reason. Conversely, healthcare mystery shopping is much more flexible. It can be designed as a program that measures the same standards or processes over time, or studies can be developed to determine exactly what behaviors or processes are being performed.Healthcare mystery shopping can also be redirected ‘on the fly’ if the desired objectives are not being met. For example, to their surprise, a physician practice that was asking shoppers to make appointments found out they weren’t accepting new patients. Another practice that was evaluating the customer service of their registrars discovered that none of the calls were being answered by a ‘live’ person. In both instances, the practice put on the brakes until they could fix the issue. One hospital was having shoppers go to their website to look for specific information and then having them request a response. What this uncovered was that the requests were accumulating on a PC that was not being used. This finding allowed the hospital to avoid upsetting hundreds of consumers who felt they were being rudely ignored.How does one know if a service initiative is really working? Healthcare mystery shopping is an excellent complement to any service initiative. It can be directed in such a way that it provides real time verification that the initiative is being effective. Anything from a discharge process to valet service can be shopped at various times to ensure that the initiative’s message was received and implemented.Flexibility does not, however, extend to internal programs. Sometimes in the name of saving money, healthcare providers will launch a do-it-yourself program. They attempt to get employees or volunteers to perform the same function that professional healthcare mystery shopping firms do. This rarely if ever works for any duration for obvious reasons. Insiders have internal biases and, despite their best intentions, are no longer able to be objective. The other reason this is not effective is that employees (and even volunteers) can think of a million things they should be doing or would rather be doing. And the lack of staying power for a do-it-yourself program puts a tremendous burden on the manager assigned to administer the task.What Clients are Looking ForHospitals, health systems and physician practices seek out healthcare mystery shopping vendors for a number of reasons. In some cases, they want to validate “good news.” For example, one health system client entered into a long-term relationship with the primary goal of proving that their services were superior to the competition that was also shopped. A recent wayfinding study of over 300 ‘shops’ conducted for a large hospital on the east coast concluded that less than 76% of their employees received a top box score of five for greeting consumers with a smile. This finding was indicative of a culture that was not treating consumers in ‘a personal and memorable way.’ However, healthcare mystery shopping afforded them the advantage of validating their original concern, isolating where this concern is most prevalent, and using the shopper’s language to convey to staff why greeting people was critically important to overall perception. Much like satisfaction surveys, healthcare mystery shopping is able to monitor improvement over time, but with the added benefit of story telling to pinpoint issues. It can also be instrumental in determining the specific nature of the concern and identifying where weaknesses exist.A healthcare mystery shopping executive, who is undergoing therapy for breast cancer, wrote in a blog recently, “What matters to healthcare organizations are things like how many steps it takes to check a patient in, scripted greetings for frontline employees, record keeping for correct billing, and clinical training for new safety measures. However, as a patient, I notice if the person checking me in for chemo is smiling and greets me because she cares, not if she delivers a scripted sentence. Next, I notice if the nurses in the chemo area are working as a team and greet me personally (they should know me after two months). But what is most important to me is whether or not the clinical staff is aligned with my recovery goals.”While this executive may be more attuned to her surroundings than most patients and able to articulate what it means to her, the goal for any healthcare mystery-shopping program is to use the shopper’s heightened sense of awareness and their ability to effectively communicate their experiences in a way that is clear and concise.

Find the Cheapest Gas and Electricity With Price Comparison Sites

With everyone looking for new ways to help themselves save their money, more and more people are turning to price comparison websites in order to find the very best deals available for everything from clothing to electronics. But did you know that you can also use these very helpful websites to assist you with locating the cheapest gas and electricity prices available?With energy costs constantly on the rise and everyone having to suffer from the spikes in the cost of using their everyday utilities, many people are left wondering if it is possible to find a better deal out there.You can use price comparison websites to help you find the cheapest prices in your region. They offer a quick and simple way for users to locate the cheapest tariffs provided by a number of energy suppliers – including green energy supplier. Users don’t necessarily have to provide a huge amount of additional information and they’ll instantly be provided with the cheapest gas and electricity rates currently available to them.If you yourself are looking for cheap gas and electricity, you should note that there are a few key things that you will need to keep in mind. These factors could play a crucial role in influencing your decision when it comes to choosing from a range of the cheapest gas and electricity prices.Finding the cheapest gas and electricity rates at the moment you search is obviously very easy. However, over time these prices will fluctuate depending on wholesale prices, meaning that just because you’re on a relatively cheap tariff now, it doesn’t mean it’s always going to remain that way. For example, gas, during the summer months, isn’t required as much so will be much cheaper – due to a fall in demand. This price though will rise back up as the weather outside begins to turn cold once again. And as we use more electricity in our homes in the winter to heat or in the summer to cool the building, energy rates do have a tendency to go up regardless of which company you’re using.Therefore, if you are planning to switch your utility company after receiving a high bill at the peak of the winter or summer season, it may be in your best interest to wait and see how the next few monthly bills turn out. Otherwise you could be switching to another energy or gas company that may seem to have the cheapest gas and electricity rates at the time, but in reality aren’t any less expensive than the prices charged by your current provider.With this in mind, browse through the prices after you’ve made a search. Go through each one carefully, ensuring that you get a good overall idea of the price range from an energy supplier for a whole year.You may want to call a few of the utility companies you previously had in mind too. By speaking to them directly via the phone, you’ll be able to find out more about their estimated prices for a year-long period. These prices can then be compared with those provided by a price comparison site, allowing you to find the most accurate cheapest gas and electricity rates.